Top Deliverability’s Blog
MailUp: Gmail and Yahoo’s new delivery rules: here’s how to comply by February 2024
- November 29, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News MailUp
MailUp just posted a new engaging story:
As of the first of February 2024, Google and Yahoo will introduce new rules for anyone who sends massive emails to @gmail and @yahoo contacts to improve mailbox protection against spam, phishing and spoofing. Read what the new requirements are in this article, and see how you can comply by 2024. Think about how many customer and prospect email addresses you have in your lists ending in “@gmail.com” or “@yahoo.com”. A lot, right? As of the first of February 2024, you may no longer be able to communicate with these contacts and be sure that your emails reach them. Why not? On that date, Google Gmail and Yahoo will change their email receipt policies, implementing changes to current authentication and spam prevention requirements. However, if you are already adopting the best practices of email deliverability to optimize your email delivery capabilities, you have nothing to fear: the new standards correspond
Continued here: Gmail and Yahoo’s new delivery rules: here’s how to comply by February 2024
P.S. Do you need help with MailUp? check our Email Service Provider Handbook or Ask for a Consultation
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