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Prospect

Top Deliverability > Prospect

Prospect

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
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Potential customer that has not yet been acquired. Unlike leads, who are only potentially interested and may only register for information without the desire to buy anything, prospects are truly interested users.

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Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.

Prospect

Top Deliverability > Prospect

Prospect

  • April 20, 2021
  • Posted by: Nicola Selenu
No Comments
« Back to Glossary Index

Potential customer that has not yet been acquired. Unlike leads, who are only potentially interested and may only register for information without the desire to buy anything, prospects are truly interested users.

« Back to Glossary Index
Related Terms:

Author:Nicola Selenu

Nicola Selenu is a recognized leader in the Email Industry (with 15 years of professional experience as an Email Marketing and Deliverability Consultant) and an active member of the Anti-Abuse community. Some (of the many) brands that proudly served during his career in Email are: Adobe, Nestlé, Expedia, Gucci, Bulgari, Luxottica, UNHCR, Amnesty International, LastMinute, Acer, Groupon.
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