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HubSpot: What to Put on a Landing Page: 10 Must-Haves and Best Practices
- December 29, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new insightful blogpost:
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. What is a landing page? A landing page is a page on a website designed to turn visitors into leads. Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. The goal of a landing page is to tell your visitors exactly
More here: What to Put on a Landing Page: 10 Must-Haves and Best Practices
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