HubSpot: What to Do When You Can’t Trust Your Business Reporting Data

HubSpot just shared another engaging post:

Despite huge investments in data, you might be surprised to learn that most executives don’t trust their company’s data. It might be that they’re skeptical of the data they’re using, or simply don’t know how to interpret the information at hand. In fact, Havard Business Review reported that 90% of business leaders believe data literacy is crucial for company success. However, only 25% of employees feel confident when working with their organization’s data.  The stats shout loud and clear that if you struggle to trust your business data, you’re absolutely not alone. However, this doesn’t make it any less important to fix it. Untrustworthy data has repercussions across your entire organization. You run the risk of: Pivoting strategies based on incorrect assumptions Lacking a clear picture of business performance and ROI Delivering poor customer experiences Reducing job satisfaction for your team because of manual tasks and frustrations Being hesitant to…

Continued here: What to Do When You Can’t Trust Your Business Reporting Data