data management
As a marketer, you likely deal with data in some form on a regular basis. So, how is data deduplication relevant to you? With so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, Word documents, photos, and entire folders of old work. It’s typically a ton of data. Since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved. Over time, our data storage becomes unnecessarily burdened with redundant copies of data, costing money as data requirements grow and processing time slows down. This is where data deduplication comes in. Andrew Le, an IT Helpdesk Technician at HubSpot, further explains the importance of data deduplication for a business looking to grow — “[Data deduplication] really improves scaling and efficiency when pulling data from one source. If you have
How big is your business’s database? From the moment someone becomes interested in your product or service and long after the purchase, you’re collecting data — and it can multiply fast. Thanks to cloud-based platforms, even small businesses have access to a broad variety of tools to gather massive amounts of information. But it’s easy to fall into a “more is better” trap when really the quality of your data is most important of all. After all, collecting large amounts of information is less of a challenge than managing data efficiently and ensuring its quality. Then, and only then, can business owners make data-driven decisions such as how to: Pivot your business to match consumer demand Offer the best customer experiences Introduce new products Personalize marketing content Scale effectively Channel your budget Let’s examine the two biggest obstacles of data management and how to use technology to overcome them so…
Maintaining a contact database with high data integrity is essential for any organization. You need your data to be reliable, accurate, and complete, otherwise, you risk frustrating your customers with the wrong information, being unable to deliver personalized services, and losing faith in your reporting. One of the biggest threats to data integrity is having duplicate contacts in your database. In many cases, duplicate contacts are caused by human error. One team member might spell a contact’s name wrong, causing it to be added twice. It can also be caused by a contact filling in a form with a different email address or phone number. In short: duplicate contacts can be a real pain. No business wants to have to deal with them, but the good news is that you don’t have to. Here’s what you need to know to get rid of duplicate contact data for good. The Best…
In an ideal world, your business has immaculate customer data. You know exactly where to find the right contact email, when they became a customer, and who in your team spoke to them last. Your data is segmented, up-to-date and reliable. But if that’s not the reality for you just yet, don’t worry… you are certainly not alone. It’s all too easy for customer data to descend into chaos, especially when your business is using multiple apps, as most are. However, even if your data is a mess, putting it in order is possible – and easier than you might think. Here’s how to keep your customer data up-to-date and reliable everywhere, even when you’re using several different apps. Why is customer data management so important? With your customer data in disarray, you will likely come up against these frustrations: Data silos, or pieces of information that only certain people…
Cloud-based business applications offer brilliant, flexible, and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits, and challenges, including contact management. We asked David Anderson, LionDesk Founder and CEO, about the impact of these platforms on the growth of SMBs and the importance of keeping different tools aligned. This is what he told us. Q&A With David Anderson, LionDesk CEO 1. How do you think cloud-based solutions and SaaS are impacting the growth of small and medium-sized businesses? Consumer expectations are at an all-time high. To remain competitive, businesses must evolve to deliver products and services faster, easier, and better. SaaS technology allows businesses to keep up with demand while running their business effectively and efficiently. For example, a LionDesk user can set up their system to remind them of important tasks, automatically follow up with contacts throughout the year, and show them at-a-glance…
Which apps are you using to power your marketing operations? Most teams collect and use data in their CRM as well as several marketing apps, such as an email marketing tool and automation software. These apps enable you to streamline operations, bring in more leads, and carry out effective marketing campaigns. However, do they work together and exchange data about your marketing leads and customers, or do they operate in silos? If you take away one thing from this post, make it this: Your marketing apps are strong independently, but they’re most powerful together. As a marketer, the most impactful sync to set up is betweenyour CRM and marketing apps. This sync has the potential to enrich data in your marketing platforms, amplify possibilities for segmented and personalized communication, and boosts performance. It also sets you up foralignment with sales. Fortunately, it’s never been easier to connect your CRM with…
The amount of data in the world is growing exponentially. By the time you finish reading this page, 90 million texts will be sent and received. 350,000 Instagram posts will be uploaded. 1.2 million Skype calls will be made. 21 million GB of traffic will be received on the internet. Big data is everywhere, from the Netflix shows we watch to the social media we browse. But did you know that big data can also benefit your small business? 61% percent of companies say that big data drives revenue because it delivers deep insights into customer behavior. With this valuable intelligence, you can delve deeper into the collective psyche of your customers — and find out what consumers really think. Imagine you could guess what customers purchase — and when and how. Big data isn’t a crystal ball, but it can certainly help you make smarter, faster decisions about the…
With the technological developments of the Fourth Industrial Revolution impacting how we all live, work, and relate to one another, a rapid pace of change is happening across all businesses. This is doubly true in uncertain times, where organizations in every industry are faced with a sudden need to switch to working styles and make their business more resilient and flexible. It’s a good time to ask how your business can organize its key processes to deliver the best experience for both your employees and your customers. With the optimal blend of people, processes, and technology, you can make your organization adaptable to change and in the best position to grow and thrive. With that in mind, here are seven organization tips for businesses to help you continue on the right track. We’ve also included relevant goals for each tip, so you can measure your success over time. 7 Organization…
Despite huge investments in data, you might be surprised to learn that most executives don’t trust their company’s data. It might be that they’re skeptical of the data they’re using, or simply don’t know how to interpret the information at hand. In fact, Havard Business Review reported that 90% of business leaders believe data literacy is crucial for company success. However, only 25% of employees feel confident when working with their organization’s data. The stats shout loud and clear that if you struggle to trust your business data, you’re absolutely not alone. However, this doesn’t make it any less important to fix it. Untrustworthy data has repercussions across your entire organization. You run the risk of: Pivoting strategies based on incorrect assumptions Lacking a clear picture of business performance and ROI Delivering poor customer experiences Reducing job satisfaction for your team because of manual tasks and frustrations Being hesitant to…