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HubSpot: The Types of Content on Social Media [New Data]
- February 17, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared another interesting story:
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business. Different Types of Social Media Content 1. Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. With this in mind, creating short-form videos is a worthwhile investment, and some common examples are TikTok videos, Instagram Reels, and YouTube shorts. The TikTok below is a video from Topicals, a skincare company, which talks about
Read more here: The Types of Content on Social Media [New Data]
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