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HubSpot: The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
- January 2, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a insightful blogpost:
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is how you make your blog effective and reap the benefits. To determine why people read blogs, we surveyed 298 people from across the US. Here’s what we know. Blogging is alive and well. I’d be extremely wealthy if I had a dollar for every time I read, watch, or hear that “blogging is dead.” This isn’t true. In a recent poll, we asked 325 people to share how often they read blogs, and 29% said they read 1 to 4 times per month. Image Source Before you get wrapped up in this positive data, remember
Read more from the original source: The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
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