HubSpot: Personalized Experiences: Why We Love Them + Brand Examples

HubSpot just posted another interesting story:

According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Why do we prefer personalized experiences? Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Businesses also report that consumers spend more when they have a personalized experience. In fact, 80% of business leaders surveyed in Twilio’s report say that consumers spend an average of 34% more with a personalized experience. Conversely, all it takes is one bad experience to deter a customer. One 2021 Zendesk CX report

Continued here: Personalized Experiences: Why We Love Them + Brand Examples