HubSpot: Is AI the Future of Video Creation? We Asked Wistia’s Head of Production

HubSpot just issued another interesting blogpost:

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator, video is a hard medium to pull off. To state the obvious, video creation isn’t quick. On average, it takes marketers two weeks to create a video from start to finish. But what if there was a way to streamline the process — to quickly come up with ideas and execute them in a fraction of the time? The solution could be here already, and it’s with artificial intelligence. Here, I spoke with Chris Lavigne, Head of Production at Wistia, to learn how AI is changing the way we create videos, and how it can power your next marketing video. How AI is Changing Video Marketing Imagine creating a video without writing a script or picking up a camera. Thanks to new artificial intelligence (AI) and

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