Top Deliverability’s Blog
HubSpot: How to Identify & Work With the Best Brand Influencers for Your Business
- June 26, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a new brilliant write-up:
I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning. That‘s the thing about brand influencer marketing — you follow them for a reason, so you don’t mind interacting with their sponsored content. I follow this influencer because she‘s an editor of a major magazine that I enjoy reading, and her content interests me. Since I trust her opinion, I’ll check out any skincare brands she endorses. Even though influencer marketing is a well-known marketing channel by now, it’s always important to reiterate that your customers trust the opinions of others — and that majorly impacts buying decisions. Nearly 90% of all marketers find ROI from influencer marketing comparable to, or better than, other marketing channels. Now that we understand the potential benefits of leveraging influencers, let’s consider strategies for identifying the most suitable ones for your industry. What is
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