HubSpot: How to Create a Landing Page: The Ultimate Guide

HubSpot just published a brilliant story:

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how my audience “lands” on a landing page, it encourages them to convert to a lead or customer. Hence, landing pages are uniquely powerful components of a business’s digital marketing strategy. What is a landing page? A landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. While there are many landing pages, the intent is the same — get more leads. Landing pages contain lead forms that ask visitors for their contact information in exchange for something of value, otherwise known as an offer. The video below

Read the original here: How to Create a Landing Page: The Ultimate Guide