Postmark
Today, I’m excited to share with y’all that Postmark and DMARC Digests have been acquired by ActiveCampaign. I know everyone says they’re excited when something like this happens, but I really, honestly am. Because I believe that with support from ActiveCampaign, Postmark will not only continue to be the email delivery service you’ve come to love but will become even better. I recognize that news like this can bring up questions and uncertainty. So let me address some key questions you might have right away: Postmark will remain a standalone product, like it has been until now, with the added support and resources that a larger organization can offer. The entire Postmark team was offered, and accepted, a position at ActiveCampaign, which means the same folks that support you and the product now will continue to do so with no disruption. There is no expected interruption in service, as we’re…
It’s been fascinating to see Postmark grow over the past years. Today, we’re processing more emails and support more customers than ever before. Just last month, we saw email volume increase by 24%. Sure, these numbers are exciting, but you know what we’re even more proud of? While we continue to grow, we’re still delivering email faster and more reliably than our competition. And our customers love Postmark just as much as they did a few years ago. We never want that to change. But we also have to be realistic about the capabilities of our current setup: If Postmark continues to grow at the rate we’re seeing today, we’ll hit our capacity limits at some point—and if that ever happened, the user experience would suffer. So it’s time to get ahead of that growth. Let’s give Postmark some bigger pipes! The Mail Flow When our users want to send email,…
If you’re looking for an API to integrate email functionality into your app or product, you’ve got a bunch of email API providers to choose from. But which ones are worth looking into? We’ve written in detail about the factors you should consider when evaluating email APIs, so here we’ll be looking at how the most popular email API vendors compare to help narrow down your search. Need a quick email API refresher? What’s an email API—and when should you use an API vs. SMTP? For an introduction to email APIs and popular use cases, check out our 101 of email APIs. Comparison sheet: The best email APIs in 2022 side by side For those of you who just need a quick comparison of the best and most popular email API services and their pricing side by side, we’ve put together this handy spreadsheet. Feel free to make a copy,…
When building a digital product, chances are that at some point, you’ll need to integrate email functionality. Maybe you’d like to set up a password reset email flow, use an email-based login process for your app, send receipts or other transactional emails, or automate onboarding or newsletter sending. Or maybe you’re looking for a way to let your customers send emails from your app. No matter what your email use case is, there’s one problem: Getting emails delivered is harder than you might think. Setting up and maintaining an email infrastructure that processes emails fast and reliably takes time, skill, and effort. Most developers can’t (or don’t want to) handle it themselves and opt to use a dedicated email delivery service instead. Email APIs are making it easy to connect to these delivery services so that you can easily integrate email functionality into your app or product. What is an…
Welcome emails, order confirmations, password resets: your users and customers need them, and you want to make sure they get them. A transactional email service provider is what helps you deliver crucial emails like the types we listed above—but how do you choose the right provider for your business? We have some ideas that could help. 6 of the best transactional email providers in 2022 If you want to compare the top transactional email providers at a glance, we put together this handy spreadsheet to help you see the most popular solutions, their features, and pricing side by side.Click to see it → Disclaimer: We’re the makers behind one of the tools on the list, Postmark. While we’re excited that many people love the service we provide, we also know that it’s not the best solution for everyone. Different teams have different needs, and we want to help you find…
It’s every email sender’s nightmare: your emails landed in the spam folder, not the inbox. But why do emails go to spam? In this guide, we’ll take a look at the most common reasons why legit emails might end up in spam and give you the tips you need to avoid that dreaded spam folder. Let’s dive right in. What’s a spam filter and how does it work? Spam filters are programs designed to identify unsolicited or dangerous emails so that mailbox providers can stop those messages from reaching the inbox.Spam filters use a broad range of criteria to analyze emails and to decide whether a message is spam: Some spam filters rely on scoring mechanisms: if an email’s spam score exceeds a certain threshold, the filter will mark it as spamOthers use fingerprinting: an approach where spam filters keep a collection of known spam messages and then calculate how likely it…
Today, we type in account credentials to do nearly everything, from sending emails and transferring money to ordering groceries and watching TV. If a website or app has a traditional password-based login process, you have to search your memory (or password manager) for the unique username and password you made for that specific account. Magic links, however, don’t need you to remember anything at all. Just type in your email address, get a link emailed to you, click on it, and voilà: you’re in. It’s a frictionless, almost magical login process—but it isn’t without some drawbacks. Let us take you on a tour of what magic links are and what you need to know to implement an email-powered login flow for your users. What are magic links? Magic links are a type of passwordless login that allow users to log into an account by clicking a link that’s emailed to…
Apple’s Mail Privacy Protection has arrived, and it’s bringing major changes that anyone in the field of email marketing needs to know about. With Privacy Protection, Apple is giving email recipients more control over what data they’d like to share with email senders. This isn’t exactly the end of email marketing as we know it, but senders will have less data about recipient behavior. And senders who currently rely heavily on open tracking and related strategies will need to pivot quickly. According to Litmus, Apple Mail pulls in more than 48% of email client market share, so the impact of this update will be widely felt. Below, you’ll find everything you should know about Apple’s latest update, with a special focus on how it will impact email open tracking in the long run. What is Apple’s Mail Privacy Protection? Apple’s Mail Privacy Protection (MPP) is a new set of features…
Are you in the middle of setting up an SMTP service and just encountered a port field you don’t know how to fill in? An example of a WordPress Mail SMTP setup. What goes into the SMTP port field? You are about to find out. We’ve got you covered, friends. In this blog post, we’ll take a deep dive into SMTP ports. Let’s get started. What is an SMTP port? An SMTP port is a communication endpoint that handles the transfer of email data over SMTP (Standard Mail Transfer Protocol) as it moves through a network, from one server to another. Ports play a crucial role in routing the right information to the right places. Whether you’re sending an email or browsing the web, any networked service requires two things to route communications appropriately: a domain name or internet address and a port. An IP address identifies a machine in…
You’ve got mail! But how did it get here? Our Journey to the Inbox webcomic follows an email’s incredible journey through the Wild West of the internet. Getting an email to Outlook Oasis can’t be so hard, one would think. But in a world where spam filter watchdogs guard the inbox and gangs of nosey phishers and scammers are looking to score big, even the most important emails sometimes just don’t make it. Saddle your horses and get ready for adventure as we tell a tale of friendship, dedication, and the courage to deliver to the inbox. With a few dog jokes along the way. Well butter my buns and call me a dog biscuit! Postmark Express: Journey to the Inbox, Postmark’s first-ever webcomic, has just launched and hey howdy hey are we excited to share it with you! I know, I know… a webcomic about email? Paw-lease! But don’t…