Postmark: The beginner’s guide to magic links

Postmark just shared another engaging story:

Today, we type in account credentials to do nearly everything, from sending emails and transferring money to ordering groceries and watching TV. If a website or app has a traditional password-based login process, you have to search your memory (or password manager) for the unique username and password you made for that specific account. Magic links, however, don’t need you to remember anything at all. Just type in your email address, get a link emailed to you, click on it, and voilà: you’re in. It’s a frictionless, almost magical login process—but it isn’t without some drawbacks. Let us take you on a tour of what magic links are and what you need to know to implement an email-powered login flow for your users. What are magic links?  Magic links are a type of passwordless login that allow users to log into an account by clicking a link that’s emailed to…

Read more: The beginner’s guide to magic links

P.S. Do you need help with Postmark? check our Email Service Provider Handbook or Ask for a Consultation