Top Deliverability’s Blog
Postmark: 13 reasons why your emails go into the spam folder (and what you can do about it)
Postmark just posted another brilliant article:
It’s every email sender’s nightmare: your emails landed in the spam folder, not the inbox. But why do emails go to spam? In this guide, we’ll take a look at the most common reasons why legit emails might end up in spam and give you the tips you need to avoid that dreaded spam folder. Let’s dive right in. What’s a spam filter and how does it work? Spam filters are programs designed to identify unsolicited or dangerous emails so that mailbox providers can stop those messages from reaching the inbox.Spam filters use a broad range of criteria to analyze emails and to decide whether a message is spam: Some spam filters rely on scoring mechanisms: if an email’s spam score exceeds a certain threshold, the filter will mark it as spamOthers use fingerprinting: an approach where spam filters keep a collection of known spam messages and then calculate how likely it…
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