Email Design
Here at Litmus, we’re big on helping email marketers work more efficiently and optimize the effectiveness of every email they send. This month, we’re proud to introduce new features to help email teams optimize their workflow, level up their email QA & testing processes, and deliver more powerful personalized experiences. Say hello to our latest features! Email Testing Profiles Litmus Extension for Klaviyo Litmus Personalize Explore Gallery New email client support Email Testing Profiles You asked, we listened! Introducing Email Testing Profiles. Level up your email QA process and test the way you want. Now, you can create custom lists of email clients and devices so you can focus your testing efforts where you need them most. Need to focus on Dark Mode? Create a Dark Mode testing profile. Need to fix a bug in Outlook email clients? Create an Outlook-only testing profile. The options are endless! Email Testing
It’s ooky spooky season, but that doesn’t mean all emails have to be stuffed with pumpkins, ghosts, and all things creepy. While we saw a lot of Halloween-themed emails last month, it’s still a great time for companies to send out their business-as-usual emails. Around this time of the year, there is often talk of the holidays ahead (aka the busiest shopping time of the year), so brands maximize on those who plan ahead by alluding to what’s to come in their email campaigns—which we saw also saw in October 2022. Check out the Litmus team’s favorite emails from the last month: Help Scout Schoolhouse Prose Target Adobe Help Scout Subject Line: Not every bear can be smarter than the average Preview Text: Yogi might be strong on picnic baskets, but how’s his salmon catching? This email caught our eye because the subject line and preview text were so refreshingly
https://www.litmus.com/wp-content/uploads/2022/11/KS-FF.mp4 For this week’s edition of Feature Friday we’re showcasing this fabulous email from Kate Spade, in which they display their latest handbags, and Klarna’s buy now, pay later pricing. This email features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. By connecting their shopping feed Kate Spade are able to show their desired products– in this case handbags. The products displayed are updated automatically from their data feeds. If any information is updated within the product feed, the email will update automatically so subscribers always see relevant content–no manual intervention required. There are several pieces of data which can be included in a product feed. For example: Product imagery Product name Pricing Sizing Color Not only did Kate Spade automate their content, they also added information about Klarna’s buy now, pay later pricing for products, to encourage more conversions for subscribers who may be price-sensitive. This
The Halloween edition of newsletter took a seasonally spooky turn. Our email team created a fabulously freaky email using glitching animations, all created using CSS. Read to find out how our Email Marketing Specialist Carin Slater created this CSS glitch effect. Subscribe for more email tricks and treats Keep your know-how fresh on email marketing, design, and development with our newsletters—including “surprise and delight” moments like our October newsletter. Sign me up! Tutorial: CSS glitch effect in email This piece originally appeared on Carin’s personal blog. Slater: The glitching is all CSS animation using keyframes, so it’s very much something that works only in the browser window or in Apple or iOS mail. Great for progressive enhancements, not so good if your subscribers open mostly on Outlook or Gmail. The animation is the same for the image and for the text. In both instances, I created duplicate versions of
The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. We have narrowed the submissions down to the top four emails in each category. Now, we need your votes to help us decide who takes home the prize. How it works Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. Now, we need your vote! Here’s how: If you aren’t already, subscribe to Litmus Weekly. Keep an eye on the issue landing in your inbox on November 3, 2022 for voting details. Then, set your calendar for the first voting round on November 10th. Voting for the Best Email Design B2B kicks off in the November
And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. With day one and day two in the books, what were our biggest learnings? Read on for top insights and takeaways from Litmus Live 2022. Missed Litmus Live 2022? Or want to rewatch your favorite sessions? Get access to all session with a Litmus Live MAX ticket → Look at your open rate at the destination level Jeanne Jennings (General Manager, Only Influencers), Lauren Meyer (CMO, SocketLabs), Elizabeth Jacobi (Founder, MochaBear Marketing), and Luke Glasner (Principal, Glasner Consulting) hosted an interactive quiz with tips on how to elevate your email metrics game. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability, Meyers explained what
We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. With the second (and final) day now complete, what were the top moments and highlights? Let’s take a look back at day two—and all the action-packed education and inspiration we walked away with. Looking for our recap and highlights from day one? Check them out here. Want to rewatch your favorite session (or catchup on the ones you missed)? You can still upgrade your ticket to get access to all live and on-demand sessions → What Is Data Driven Marketing (And What It Is Not) Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. But to be truly data-driven, we must remind ourselves of the actual definition of data: all types of information. Karelle Gordon (Marketing Director, Education, Fortune Media) shares that
It’s finally here! Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! From October 25th to 26th, over 50 experts will take the email stage, including our four keynote speakers. Day one just got under way, kicking off two days of action-packed education and inspiration. Couldn’t make it? We’ll catch you up on the top moments so far from Litmus Live 2022. (Don’t forget—you can watch all the sessions on-demand for one year, with a paid MAX ticket.) Here’s what you missed. It’s not too late: you can still register for day two of Litmus Live 2022 by 1pm ET/12pm CT on Wednesday, October 26th. Catch all the sessions on-demand with a paid MAX ticket → Habits of Creativity for Email Pros As keynote speaker Jenny Haggard (Creative Strategy, NA Lead, Spotify) puts it: building and breaking habits help us become the best version of ourselves.
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference. Here’s a preview of some terms we cover in them. Email deliverability basics Delivery refers to whether or not a receiver (mailbox provider) accepts the message you’ve sent. Deliverability refers to where that message ends up once it is accepted. Email service providers (ESPs) provide platforms to send commercial and transactional email on your behalf. Internet service providers (ISPs) provide
Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action you want subscribers to take. With that laser focus, you’re armed to design great emails that capture attention and convince subscribers to convert. Read on for seven tips you can apply to your emails from Litmus Email Marketing Director Jaina Mistry on how to do exactly that. (Want to learn more of her insights on optimizing your emails for conversion? Check out this Constant Contact on-demand webinar.) 1. Identify a primary goal for your email When you understand what you’re trying to accomplish, creating every other element of your email will be much easier—from writing