Email Design
Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature, allowing email senders to display product carousels in the Promotions tab. Microsoft Outlook users were flooded with spam due to broken email filters. Bad ads are swamping social media platforms. Firefox for Android adds extension for hiding email addresses. A late-night email from Google terminates 453 employees in India. Several students at Stanford received fraudulent emails about violating the university’s honor code. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. AI-powered sales email coaching platform Lavender raised $13.2M for its AI-powered email marketing engine. Criminals continue to use PayPal accounts
Originally published on April 5, 2021. Last updated on February 28, 2023. The post Email Client Market Share in 2022: What’s Most Popular? [Infographic] appeared first on Litmus.
This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made an impact by leaning into simplicity. Read on to check out the Litmus team’s favorite emails of February 2023 showcase. Darn Tough Kanga Coolers Netflix Maileg New York City Center Darn Tough Subject line: You’ve Never Seen Socks Like This Preview text: YOUR 30 PACK CAN’T DENY Jess says: I loved the bold statement in the subject line and the clever preview text too. Upon opening the email, I thought the animated GIF with the pixelated sock design was a great way to tease out their upcoming new releases while keeping an element of mystery and surprise. The CTA to sign up for texts to be in the know when the new sock designs drop was a
Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch.1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design trends that will impact your your campaigns—plus how to tap into them to boost email performance. Get the ebook A brief history on AMP for email In February 2018, Google announced that support for AMP would would be coming to Gmail, providing marketers with the opportunity to add AMP-powered interactivity to their emails. On average, 1.5 billion emails are opened each month. With such a high volume of
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “Email Marketing Trends in Focus for 2023.” Hosted by Litmus’ Director of Email Marketing Jaina Mistry and our own email designer Hannah Tiner, this virtual event featured conversations with Anne Tomlin of Emails, Y’all from the email developer end, and Aaron Beatty of Engage Evolution to offer an email marketer point of view. Read on (or jump ahead!): BIMI is the newest way to visually build trust in the inbox More email marketing role specialization means more value Hyper-personalization is the latest iteration of an evergreen trend Will AI start to influence email marketing content? More
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig in to where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Crystal Ledesma—design systems expert, fashion aficionado, and long-time email geek. Crystal Ledesma (she/her) Senior Engineering Manager, Design Systems at Zillow Follow Crystal on LinkedIn and Twitter What did the beginning of your time in email marketing look like? Cranking out sliced-and-diced Photoshop files into HTML emails at ExactTarget! How did you first connect with the wider email geeks community? After getting my first email job, hearing from coworkers about Litmus which in turn led me to the email geeks community and Litmus Live. My first connection was mostly focused on learning all
Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. The more we offer knowledge to one another about how we go about our work, the better we all are for it. The 2023 State of Email Workflow is one of the ways we as fellow email marketers try to embrace that marvelous urge to help one another, which—as I recount below—is one of my favorite aspects of the email geek community. Fuel research for the resources you love Tell us about your email world, and we’ll bring the results to life in our upcoming 2023 State of Email Workflows report. Make your voice heard Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew nothing.
Your subject line, preview text, and sender name (aka, the “envelope”) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which many do!). From a customer support perspective, these are important parts of your email that should never be overlooked. In this post, we guide you through everything you need to know about reply-to email addresses—including what they are, why they’re important, and how to handle responses. Table of contents What is the reply-to email address field? The importance of the reply-to email address The problem with a no-reply The negative impacts of no-reply Alternatives to using no-reply How to handle replies (even if you’re on a small team) How to set up an autoresponder Option
Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce, Microsoft, Spotify, and more. Microsoft announces new multibillion-dollar investment in artificial intelligence (AI) as it extends its partnership with OpenAI, the creator of Dall-E and ChatGPT. Mailchimp was hacked, again. Email marketing company CM Group revamps as Marigold. Sam Bankman-Fried, founder of FTX, the now-bankrupt cryptocurrency firm, launches a Substack newsletter to defend his actions. Morning Brew, a daily email newsletter covering business, finance, and tech, acquires Our Future, a startup that produces short-form digital video content. Patent Drop, a Substack newsletter about the future of Big Tech, gets acquired by The Daily
There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight. It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life sends the details to the background, and you get used to how the half-finished room looks. When you create emails day in and day out, it’s tempting to look at bigger and more exciting ideas. Sometimes, it pays to go back to basics. Here are some tips and best practices that I keep in mind as Litmus’ email developer, across six essential parts of an email. Carve out some time for an email check-in—and see where you may have opportunities to optimize. 6 email sections to optimize Don’t know how to optimize your emails? Start