Top Deliverability’s Blog
Litmus: Feature Friday: How Kate Spade Creates Integrated Product Emails
- November 4, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released another interesting article:
https://www.litmus.com/wp-content/uploads/2022/11/KS-FF.mp4 For this week’s edition of Feature Friday we’re showcasing this fabulous email from Kate Spade, in which they display their latest handbags, and Klarna’s buy now, pay later pricing. This email features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. By connecting their shopping feed Kate Spade are able to show their desired products– in this case handbags. The products displayed are updated automatically from their data feeds. If any information is updated within the product feed, the email will update automatically so subscribers always see relevant content–no manual intervention required. There are several pieces of data which can be included in a product feed. For example: Product imagery Product name Pricing Sizing Color Not only did Kate Spade automate their content, they also added information about Klarna’s buy now, pay later pricing for products, to encourage more conversions for subscribers who may be price-sensitive. This
Read more from the original source: Feature Friday: How Kate Spade Creates Integrated Product Emails
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!