Litmus
T’was the season! December is one of the busiest times of the year for email and we’re sure your inbox was stuffed with season’s greetings, even more than we were after eating our Christmas dinner! There was no shortage of messaging about deals, gifting, end-of-year roundups, and much more. But which of those emails stood out in the inbox? Read on to see which emails were at the top of our holiday gift list in December 2021. Peacock Harvard Business Review Burga Zapier Slack HBR’s Women at Work Brightland Peacock Subject Line: It’s here: Your Peacock 2022 Year in Review We love the use of personalization and animated GIFs. We haven’t seen this from any other video streaming services yet so it really stood out in the inbox. The only thing that could have made it better is if the highlights section had been more personalized to the genres we
What email design trends and best practices do we see on the horizon this year? In our recent Litmus Talks “Email Marketing Trends in Focus for 2023” we spoke with experts Anne Tomlin (Owner, Emails Ya’ll), Aaron Beatty (Director of Digital Engagement, Attain Partners), and our very own email team Hannah Tiner (Email Design and Production Specialist, Litmus) and Jaina Mistry (Director of Email Marketing, Litmus) about top email marketing and design trends submitted by email geeks. Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Usability Minimalism Shape trends Rounded corners Isolated product images Collage/overlap Color trends Electric green Bright yellow Tech periwinkle Emerald/evergreen Artificial Intelligence (AI) Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 billion. Compared to 1.01 billion emails opens in 2021, that’s 490
Making it into the inbox doesn’t have to be a guessing game. You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference. In this article, we’ll look at the fundamentals of email deliverability along with best practices—so you can land successfully in the inbox, and making the most of your time, money, and effort. How to Improve Email Deliverability and Optimize Each Send Learn the keys to forming a proactive and holistic deliverability approach to your email marketing in this four-part guide from Litmus and Salesforce. Get your guide What is email deliverability? Each time you hit send, your emails pass through several checkpoints on the way to their intended destination. These checkpoints contain
Did you know that on average, 1.5 billion email opens were recorded for each month this year? That’s 490 million more email opens than last year’s average (of 1.01 billion emails opens per month). With such a high volume of email opens, it got us thinking about the year in email marketing as we wrap up 2022. How did email marketing change over the past year—and what caused those changes? Join us as we take a look back at 2022’s biggest email marketing headlines and how they changed the future of email marketing. (Stay tuned next month as we kick off our monthly blog series about the latest happening in the world of email.) TLDR: crypto security threats, data breaches, a big year for BIMI, and a lot of updates from Google. January Austria’s Data Protection Authority (DPA) declares the use of Google Analytics unlawful based on European Union
We at Litmus are committed to our customers and the email community—and there’s nothing we love more than to hear we’re doing a great job in their eyes. That’s why we’re excited to announce that we’ve been recognized by both Trust Radius and G2 Crowd for winter 2023—in multiple categories! Litmus receives 35 Winter 2023 G2 badges The Litmus team loves to hear from our customers, and we rely on G2 Crowd as a valuable source of honest customer feedback based on unbiased user reviews. Their winter awards are in, and Litmus has been recognized with top achievements—35 to be exact! You read that right. Litmus received 35 Winter 2023 G2 badges across multiple categories including: email testing, email marketing, and email deliverability. In addition to the “Users Us” badge, which requires having over 20 new reviews with at least a 4.0 average score, we’ve also been recognized for awards
Whether you’re newer to email marketing or a seasoned pro, there’s always something to learn. Level up with the tools that were most-loved by the Litmus email community in 2022. Email Brief & Planning Worksheet Every marketing email your brand sends should start with a plan. To get the results you want, your email needs to have a clear purpose and a sound strategy behind it. But, there can be any number of factors that knock your email off track—long before it hits the inbox. For example, it’s possible that your initial plan was solid but direction got kind of murky once it progressed through different hands, including writers, designers, and developers. Or, maybe stakeholders decided to change direction late in the game–causing your strategy to go out the window. An email brief can serve as a guiding light that that eliminates these sorts of challenges, so everyone involved in
At Litmus, we build and send email marketing campaigns—just like you! We get how hard it can be to get the most out of email. Hitting send is just one piece to the puzzle; there’s building, personalization, testing, review, analyzing and so much more to running an email program. Email is essential; more than 40% of marketers say email marketing it’s very critical—up nearly 30% since before the pandemic. But as important as email marketing is, meeting the demands of subscribers’ expectations and changing privacy measures can be tough. That’s why efficiency and effectiveness were our top priorities for 2022. Here’s how we evolved to help email marketers do what they do best, better. Table of Contents: Litmus’ 2022 Product Highlights Merge tags in Litmus Builder Litmus ESP Sync Optimizations in Builder Email Testing Profiles 6 new email clients to test in Email Performance Indicators New Analyze Dashboard Litmus Extension
With Litmus Email Analytics, we recorded 12.1 billion email opens from January to August 2022 alone. That’s a lot of email—especially with an average of 1.5 billion email opens per month. Among the email marketing noise, it can be hard to stand out in the inbox. That’s why when an email leaves a positive, lasting impression, it’s a breath of fresh air. And that’s what so many of you did for us at this year’s Email Excellence Awards. We’ve got to say: we were wowed by the top-notch quality of your email campaigns (over 100 submissions)! In case you missed it, here are the six award winners of Litmus’ 2022 Email Excellence Awards. Most Innovative Personalization (B2B): Zendesk Most Innovative Personalization (B2B): HH Global (for client Purina) Best Data-Informed Email Transformation: InVision Best Onboarding Email Series: NCSOFT Litmus Choice: Best Email Design (B2B): Ally Financial Litmus Choice: Best Email Design
Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails. How do you know what to send, to whom, and when? We’ve tried just about every welcome and onboarding email idea you can think of in the six years I’ve been at Litmus. Here are some of the most important aspects that contribute to an impactful welcome journey, based on what I’ve learned first-hand. What is a welcome email journey? A welcome email journey, also called an onboarding series or welcome emails, supports new subscribers or customers. The details of your welcome emails vary based on who’s receiving them. For example, a new newsletter subscriber and a free trial customer have different expectations and
In an ever-changing world where every timing matters, personalizing emails at the time they’re sent puts relevancy at risk. Litmus Personalize empowers marketers to automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue. Creating a personalized email experience has never been more important, as 76% of buyers expect more personalized attention from marketers to develop an intimate relationship with a brand. At Litmus Live 2022, we discussed 23 ways in which you can personalize your emails. Read on to see a selection of ways to personalize and watch the webinar to discover all 23. Countdown timers When every moment matters, use countdown timers to: Create urgency to start or end an event Launch a new collection or offer Show personalized time-based content (e.g. days until birthday/time until flight) Remind subscribers of delivery deadlines for holidays. Weather forecasts Personalized weather forecasts will