Litmus
Drumroll, please! We’ve got some shiny new features in Litmus! Our latest product launch is an exciting step towards more accessibility, more options, and greater flexibility when it comes to everyones favorite experience… Dark Mode! (Emo hairflip and all.) Let’s open up the latest Litmus product launch box and take a look at the new Litmus Dark Mode coding experience, and the Visual Impairment Filters that go along with it. The Dark Mode Coding Experience The short version: Litmus Builder now includes a feature that will check if your email contains best practice elements to define your Dark Mode view, and help you optimize it if not. What is Dark Mode coding? With our new Dark Mode Coding Experience, Litmus checks to see if a CSS color-scheme element exists in your email code. If the element is detected, you’ll see a browser preview of the Dark Mode experience. If the
Welcome to Feature Friday, a series where we get candid about emails that caught our attention recently, fresh from our own inboxes here at Litmus. This Friday, we’re highlighting two emails, one from our Favorite Email series and another from my own inbox. I picked Logan Sandrock Baird’s (Litmus’ Senior Community Evangelist) brain on first impressions, and we talk about things that worked and things that could use some love. Watch the video recap below, or read on for the full breakdown. ModernCTO Baird: Taking a look at this email from ModernCTO. Looks like we’re going for a plain-text email approach. See the email in Scope → People realize that they would like something that felt as though it was being emailed from another human being. And this is a way, one of the strategies, that people are employing to recapture that. Huang: I think what worked was the attention grabbing
It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped. Time to watch out for including user input-text in automated welcome emails. TikTok is on the rocks, to the surprise of… almost no one. Will this change how marketers think about the platform? Email is a key marketing tactic in an unpredictable economy! Called it. Psst, security friends. You seen this? A now-patched Outlook zero-day bug has the email world buzzing. Stop bugging your customers with off-base emails. We make art, not SPAM! Your marketing is good. But is it Ghostface terrifying unsuspecting bodega shoppers good? The
Can you believe it’s already the end of Q1?! The first quarter of the year always seems to fly by (for me at least), and it’s got me reflecting on how I distribute my time, energy—and attention. Speaking of attention: did you know the average amount of time readers spend with an email is only 8.97 seconds? That’s not much time at all, considering the average was 13.4 seconds in 2018. So: what emails kept our attention span for longer than 8.97 seconds this month? Keep scrolling for a showcase of our favorite emails from March 2023. Surreal Awesome Books Fable Billie The Standard Peacock Appcues Surreal Subject line: We’ve landed Dwayne Johnson Preview text: And Serena Williams. And Ronaldo. See the email on Scope Carin Slater (Litmus’ Email Marketing Specialist) says: I’m familiar with Surreal’s brand, so I knew something was going on when the subject line hit my
If you’re following the thrilling adventures of Team Litmus, you’ll know our team hit the road last month for one of the biggest email events of the year! That’s right, we’re talking about the 2023 ANA Email Evolution Conference, better known as the EEC. We did all the things one normally does at a conference, including networking, taking notes, and handing out adorable plush moose (aka, Litmoose). The Litmoose are on the loose! Drop by and say hi to @carinslater, @logansandrock, and @hannahjtiner at the @ANAmarketers Email Evolution Conference!#ANAEEC pic.twitter.com/GvzvKZ0rIf — Litmus (@litmusapp) February 7, 2023 Totally normal. Anyway, we couldn’t attend a landmark event like this without recording it for posterity. So without further ado, here are a few of our team’s takeaways from the 2023 ANA Email Evolution Conference! Test, test, and test some more Are you testing your emails, your audiences, your creatives? You should be testing
Okay, so you’ve got people opening your email. Your designs wow, your headlines compel, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right? Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big challenge is engagement. Now, let’s be real—there’s a dozen different ways to tempt your beloved readers into clicking links, but today, we’ll be sharing one of our favorite features for proving real value to your readers, and keeping those clickers clickin’. Scrollers scrollin’. Buyers buyin’. (Okay, we’ll stop.) And the feature is… drumroll please… loading bars! Today, we’ll look at how to increase email engagement with loading bars, plus take a peek at some rad examples of loading bar utilization. What is a live progress or loading bar? A loading bar, sometimes called a progress
If you look after an email program, you’ve probably been asked: “Can we just send another email?” As daunting as this question may be, it should come as no surprise! After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. Yet 70% of respondents said their email workload increased. And 45% are contending with more last-minute email changes than they have in the past. Yikes! How can you prepare for email marketing requests that come from your stakeholders (and your organization at large)? And how do you manage email design, development, and content? Our recommendation: set your email team up for success with an email marketing workflow— one that is defined less by control and more by flexibility. The Ultimate Email Marketing Workflow Toolkit Discover seven of our favorite tools
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan. Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like? Non-stop learning. Once I became fascinated with email marketing, there was no looking back. Every time I had a question, I’d turn to the University of Google. More often than not, I’d find the answer—or at least 20% of an answer. It would be enough for me to pull the
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on our Live Email Optimization virtual event, where Litmus’ Director of Email Marketing, Jaina Mistry along with our Email Marketing Specialist Carin Slater and Email Design and Production Specialist Hannah Tiner review five submitted emails by our courageous audience and offer feedback and praise. Read on (or jump ahead): Table of contents Consumer Reports ShopSmart newsletter Standard Life newsletter Feed 365 newsletter American Automobile Association (AAA) newsletter JetBrains webinar invite Consumer Reports ShopSmart newsletter Consumer Reports sends a twice-weekly ShopSmart newsletter sent with the goal of driving clicks to affiliate shopping links and driving digital all-access subscriptions. What works well Animated GIFs: An animated GIF as
Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this. Using an email campaign planning template is a powerful solution to these problems. And it helps you get more out of your email campaigns to drive success in your overall marketing strategy. In this post, we’ll walk you through the what, why, and how of using an email campaign planning template: What is an email campaign planning template? Why should you use an email campaign planning template? How to create a good email campaign planning template Keep your team on track Use an email campaign planning template to ensure an email’s goal, messaging, audience, and timing are clear—from inception to execution. Prevent your emails from getting lost in translation