Yahoo, Aol, Verizon: Don’t want to be marked as Spam? Support one click unsubscribe!

Yahoo/Aol/Verizon just released a new brilliant blogpost:

By Marcel Becker, Director Product ManagementWe are on the final leg of migrating AOL and Yahoo mail to the Verizon Media infrastructure and one great thing about that is we can leverage features from each platform and introduce them to a larger audience. One of them is one-click-unsubscribe.  Our mission is to provide the best consumer email experience. That means making sure spam and other unwanted mail is out of our users’ mailboxes, while also giving them the best tools to help communicate their changing needs to senders.One of those features is the ability to unsubscribe from emails that users no longer want in a simple, hassle-free and secure way. We do that in part by leveraging standards like list-unsubscribe headers. To increase coverage and to push those standards further in the industry, all Verizon Media based mailboxes now support one-click-unsubscribe, otherwise known as RFC8058.This basically means that senders should…

Read more: Don’t want to be marked as Spam? Support one click unsubscribe!

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