Top Deliverability’s Blog
Yahoo, Aol, Verizon: Announcing New Engagement Feeds
Yahoo/Aol/Verizon just issued a insightful write-up:
By Sean McWilliams, Data EnthusiastWe want to provide the greatest email experience for our users. But we also understand the importance of providing the right tools for the sending community to help create that experience. We know senders need signals to help make their emails better and we believe in working with trusted partners to create more relevant content for our mutual customers.In our view, the way these signals are provided to senders today is simply not working. Traditional panel and pixel-based tracking solutions can compromise the privacy and security of our users and risk violating our terms and policies. In addition to these important concerns, current solutions aren’t even all that accurate.This is why we are announcing new email deliverability and performance feeds to help ensure reputable senders can get the trustworthy, aggregated insights they need to continue improving their emails but in a way that first and foremost…
Read more from the original source: Announcing New Engagement Feeds
P.S. Do you need help with Yahoo, AOL or Verizon? Ask for a Consultation
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