Top Deliverability’s Blog
Spam Resource: FTC Assesses Primary Purpose of Emails in CAN SPAM Enforcement
- August 29, 2023
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just issued a brilliant blog on Spam Resource:
As mentioned earlier, the FTC recently announced a proposed settlement with Experian, taking action against them for allegedly sending commercial emails while claiming those emails were transactional in nature. Meaning that users effectively couldn’t opt-out from email messaging that was ultimately believed by the FTC to be commercial in nature.Writing for the Ad Law Access blog, Gonzalo Mon, advertising lawyer at Kelley Drye & Warren, explains more about what’s going on here and what marketers should be aware of — the top point being, be very careful about what you call transactional. The “primary purpose” measure is something that the FTC takes very seriously. A short but important read, in my opinion.
Continued here: FTC Assesses Primary Purpose of Emails in CAN SPAM Enforcement
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