Technical SEO
Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old pages much more quickly. In a nutshell: you can’t live without ’em. I’ve often heard that they can feel overwhelming and quite technical to understand. But don’t let the frustration of their technicality make you throw your computer out the window — I’ve got your back! I will show you what sitemaps are, how to create one, how to submit them to Google, and all the essential best practices. What is a sitemap? To start off with the basics, a sitemap is a file that provides information about the pages, videos, images, and other files
List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. There’s another set of tactics that fall under the SEO umbrella. Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. These aspects of SEO might not be the sexiest, but they are incredibly important. The first step in improving your technical SEO is knowing where you stand by performing a site audit. The second step is to create a plan to address the areas where you fall short. We’ll cover
Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO. On the other hand, they can negatively affect your website’s SEO ranking if written improperly. Let’s discover what meta tags are, why they matter for SEO, and how to use them correctly to reap the benefits. What are meta tags? Meta-tags are snippets of HTML code capable of being crawled by search engine robots such as Google. They are influential in determining the visibility of a web page on the SERPs. Meta tags are added to the … …. Full list of Meta Tags But there are still many more meta-tags. We offer you a complete list of key meta-tags for your SEO strategy: Title Tags, to name your page on search engines Meta Description Tags, to describe your page on search engines Robots Meta Tags, to index or
Oftentimes, marketers focus heavily on Google when vying for traffic. It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you neglect the other search engines. Here, we’re going to explore the top six search engines worldwide, so you can discuss some other potential traffic sources in your next SEO meeting. Note: To compile our list, we looked at the worldwide market share of search engines on desktop and mobile from August 2021 to August 2022. 1. Google Image Source With over 80% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 95% of mobile traffic. The large traffic potential makes Google a viable option when aiming to
Troubleshooting an HTTP 500 internal server error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 internal server error, let’s go over what it exactly means and its most common causes and solutions. Here are some examples of what a 500 error page might look like in your browser: Image Source Image Source Other Common Error Codes HTTP codes show you how your web browser and website communicate. These are some other common error codes you might see on your website: HTTP 200 This is a standard status code for websites that are performing well. HTTP 301 This is the code for permanent redirects. For example, say you have two site pages about widgets with duplicate information and
When it comes to technical SEO, it can be difficult to understand how it all works. But it’s important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a large role in search engine optimization is none other than the web crawler. In this post, we’ll learn what web crawlers are, how they work, and why they should crawl your site. You might be wondering, “Who runs these web crawlers?” Usually, web crawlers are operated by search engines with their own algorithms. The algorithm will tell the web crawler how to find relevant information in response to a search query. A web spider will search (crawl) and categorize all web pages on the internet that it can find and is told to index. So you can tell a web crawler not to crawl your web page if you don’t…
What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. Luckily, they are also simple to master. Let’s get into how permalinks work, how to create them, and set them on WordPress. Let’s break down this post’s permalink. You first have your domain (and subdomain in some cases) which is where your website lives. It’s followed by the path, which indicates the location of the page. In this example, the article is located under the “Marketing” category. The last part of your URL is the slug — an essential part of your permalink and vital for SEO because it tells search engines how to index…
Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type. Although building a website is great for business, you’ll want to avoid making common mistakes that will stop you from getting the most out of your investment. All of these mistakes are easy to identify for free using a handy tool called Website Grader. In this post, I’ll show you the most common website mistakes we’ve seen here at HubSpot and exactly how to fix them if they apply to you. 1. Lengthy Page Title A page title, like the one in the Google search result below, tells visitors what a page is about. Search engines and browsers may cut off your page title if it’s too long. From a Search Engine Optimization (SEO) perspective, a concise page title yields the best reader experience. If your page…
Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. … Say what?! Stay with us, folks. This post will walk you through why you might want to remove certain webpages from the SERPs (search engine results pages), and exactly how to go about doing it. De-Indexing a Page from Google There are a few occasions where you may want to exclude a webpage — or a portion of a webpage — from search engine crawling and indexing like: To prevent duplicate content (when there is more than one version of…