HubSpot: The Ultimate Guide to Technical SEO

HubSpot just posted a insightful write-up:

List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. There’s another set of tactics that fall under the SEO umbrella. Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. These aspects of SEO might not be the sexiest, but they are incredibly important. The first step in improving your technical SEO is knowing where you stand by performing a site audit. The second step is to create a plan to address the areas where you fall short. We’ll cover

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