switch

A quick roundup of Mailchimp alternatives for those who are looking for an ESP, or looking to make a switch. When it comes to growing your business, there’s perhaps no medium more important than email. With an ROI that can reach $44 for every $1 spent, email is an incredibly effective medium when it comes to customer acquisition. But, starting and growing a business is a lot of work, and often, email marketing can be buried at the bottom of a too-full plate. And priority #1 for an email service provider (ESP) is something powerful, but easy to get started with. Mailchimp can be a great option for some businesses. With a suite of online marketing tools, they can be a great one-stop-shop for businesses, it can also be overwhelming. And marketers who need a powerful, but easy-to-use email marketing tool may find that getting started with Mailchimp is a…