HubSpot: The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers

HubSpot just shared a engaging story:

In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most. But the world of social media is constantly evolving, with new features coming out every month, constant algorithm updates, and disruptive social apps changing the way we communicate. To get the most out of your social media strategy, it’s critical to keep up with these changes. The pace of social media can be intimidating. But, the great news is that with change comes opportunities for you to tap into exciting new marketing strategies and help your company grow better. To help professionals just like you, we surveyed 310 social media marketers across B2B and B2C industries in the United States to find out: Which social media platforms marketers leverage. What types of content they’re posting (and what generates the most ROI). Which formats they use.…

More here: The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers