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Every marketing email you send has to compete with all the other promotions and newsletters in the recipient’s inbox. This is why email marketers spend so much time thinking about how to stand out among the competition and engage recipients. Email personalization is an increasingly important way for your messages to stand out—in fact, 57% […] The post How to Use First-Party Data for Marketing Email Personalization appeared first on SendGrid.
We’re breaking down 13 types of email content ideas you can include in your campaigns to engage subscribers and spice things up a bit. The post 13 Types of Email Content Ideas to Amp Up Your Engagement appeared first on SendGrid.
What do you do when you notice email deferrals? Does quantity trump quality in email deliverability? Learn the answers and more from a Yahoo! Postmaster. The post Ask the Expert: Lili Crowley, Postmaster, Yahoo! appeared first on SendGrid.
Learn about the email metrics you should be monitoring to maintain a healthy transactional and marketing email program. The post 8 Email Metrics You Need to Keep Your Eye On appeared first on SendGrid.
Happy birthday email campaigns use automation and customer data to nurture relationships with customers. Learn how to create birthday emails. The post Celebrate Customers With an Automated Happy Birthday Email Campaign appeared first on SendGrid.
Every marketing campaign centers around a specific goal, like encouraging recipients to make a purchase. And one of the most important email elements to help you reach that goal is the call to action (CTA). At first glance, a CTA might seem simple, but it takes intentional strategy and email design to ensure that this […] The post How to Create Effective Email CTAs [7 Best Practices + Examples] appeared first on SendGrid.
Getting started with email marketing and unsure where to start? Check out the top 30 terms that email marketers need to know. The post 30 Email Marketing Industry Words You Need to Know appeared first on SendGrid.
You’re the architect, but we’ll provide the building blocks you need to grow your email program and make it to the inbox this Black Friday. The post 13 Tips to Prepare Your Email Program for Black Friday Success appeared first on SendGrid.
Ever wondered if there’s such a thing as overtesting? Learn the answer and more from an email deliverability expert at Inbox Monster. The post Ask the Expert: Brad Van der Woerd, Head of Customer Experience, Inbox Monster appeared first on SendGrid.
Creating an effective newsletter can help make engaged and lifelong customers. Learn how to write a great email newsletter with our tips. The post How to Write a Top-Notch Email Newsletter (22 Tips) appeared first on SendGrid.