Research
In June 2021 we published research on DMARC adoption among the top 100 companies in Canada. Twenty months later, we evaluated the DMARC adoption rate and are excited to share those rosy results. Here’s the DMARC adoption rate comparison for Canada’s top 100 countries, measured in percentage increase or decrease, from June 2021 to February 2023: 154% increase of DMARC policies set to p=reject 114% increase of DMARC policies set to p=quarantine 18% decrease of DMARC policies set to p=none 57% decrease of companies lacking a DMARC policy Above all, a fifth of the top Canadian companies advanced their DMARC policies to the ultimate goal of a p=reject DMARC policy. With a p=reject policy in place, emails failing DMARC authentication aren’t delivered to the destined inbox. Another fifth took the initial step in securing their domains by establishing DMARC records. People typically begin their road to DMARC compliance by employing
A year ago we surveyed DMARC adoption among the 100 global retailers based on revenue. With the 2022 holiday shopping season ramping up, we’re taking a look to see how retailers are progressing with DMARC adoption. Here’s the comparison, measured in percentage increase or decrease, from last year’s DMARC adoption numbers: 30% increase of DMARC policies set to p=reject 80% increase of DMARC policies set to p=quarantine 10% decrease of DMARC policies set to p=none 16% decrease of companies lacking a DMARC policy The trend illustrates a progression of DMARC compliance in the growth of p=quarantine and p=reject policies from 2021. That’s nothing but good news for retailers and their customers. For the retail, hospitality, and travel community, the holiday season is the most intense time of year for consumers and cybersecurity professionals facing persistent threats. From the beginning of October through the end of December, cyber threats to organizations
Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies. Table of Contents (8-minute read) Introduction Search Engines are Forcing Websites to Adapt Do Topic Clusters Actually Impact SERPs? What Does This Mean for my Website? How Do I Create a Topic Cluster? Tactical Tips to Get Started With Topic Clusters Help is On The Way While you cheerfully (or apathetically) browse the web, many companies are quietly reconfiguring their web pages in the background. Why? Because the competition to rank in search engine results is intense. As a result, content-focused websites have adopted new best practices. SEO is now shifting to