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Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies. Table of Contents (8-minute read) Introduction Search Engines are Forcing Websites to Adapt Do Topic Clusters Actually Impact SERPs? What Does This Mean for my Website? How Do I Create a Topic Cluster? Tactical Tips to Get Started With Topic Clusters Help is On The Way While you cheerfully (or apathetically) browse the web, many companies are quietly reconfiguring their web pages in the background. Why? Because the competition to rank in search engine results is intense. As a result, content-focused websites have adopted new best practices. SEO is now shifting to