Top Deliverability’s Blog
HubSpot: How To Write Meta Descriptions
- April 28, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a engaging article:
I’ll be the first one to admit it: the first time I wrote a blog post, I had a lot of new terminology to learn. Specifically, I didn’t know the purpose of a meta description and why adding one to a blog post was so important. After all, wouldn’t Google highlight the most relevant part of my blog in search results? Not quite. This post will show you why meta descriptions are important and how to write effective ones. Before all that, though, let’s discuss what a meta description is. What is a meta description? A meta description is the snippet of information below the blue link of a search result. Its purpose is to describe the contents of the page to the searcher. Any words that match the search term are bolded in the description. The end goal is to convince and persuade the searcher to click through to…
More here: How To Write Meta Descriptions
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