fear of opening mail

Article first published in October 2016, updated September 2023 5 Tips to Overcome Email Send Anxiety Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. But, once you hit “send,” the message is out of your hands, and without control anymore, you may feel a little anxiety creep in. So, we’re sharing our five top tips to help you overcome send anxiety, and send with complete confidence. 1. Broken links A fear of broken links is a warranted one. After all, haven’t we all been frustrated by an email with broken links? Broken links not only make your emails seem unprofessional, but they can also frustrate customers, impact your brand’s reputation, and render your marketing efforts ineffective. Solution: Begin testing your emails by sending a quality assurance test to both