employee newsletters

Employee loyalty isn’t something you automatically get. If the record-breaking resignation numbers in recent years have shown us anything, it’s that you have to continue to earn your employees’ engagement and loyalty. However, internal communications can often come as an uncreative afterthought in organizations, which is made glaringly apparent by the 34% of company newsletters that go unopened. Let’s be real; we’ve all received those jargony, high-level corporate newsletters with massive blocks of copy we’re never going to read. However, done right, internal newsletters have the power to inspire, cultivate company culture, and keep teams aligned. Internal company newsletters are a powerful tool and should be approached with the same effort and intentionality that you put into any email marketing. 
1. Start with what’s most important to your employees We might break some hearts here, but your internal newsletter is not first and foremost about how awesome your leadership team…