email design
There’s a ubiquitous email that’s getting under my skin. It feels like they’re flooding my inbox, and it’s got me thinking. This kind of email is more often sent by retailers—both online and brick-and-mortar. It’s a good thought, too, often sent under the guise of empathy. But here’s my hot take: email marketers should rethink this email tactic. What tactic am I talking about? The “opt-out of this specific holiday” email. You’ve probably seen these emails in your own inbox. Be it for Mothers’ Day, Fathers’ Day, or even the King’s Coronation. On a single morning, I received 3 emails all with the subject line “Opt out of Mother’s Day emails” from 3 very different retailers within minutes of each other. This email tactic appears strategic and full of empathy for your customers and subscribers. But here’s why it’s not: You’re surfacing the very holiday that could be a sensitive
Drumroll, please! Litmus is excited to announce the beta of our new email content optimization tool, Litmus Assistant. This AI-powered feature is designed to give your email and content teams the superpowers they need to make every send count. With tone of voice indicators, inclusivity checks, and more, Litmus Assistant is here to help. Let’s take a look at what the Litmus Assistant beta can do for you. Optimize email copy quickly You know how important it is to make the most of every interaction with your subscribers. With Litmus Assistant, we hope to make it easier to craft compelling subject lines and hit the perfect tone of voice. With tone suggestions, subject lines generated automatically based on copy, and more time-saving options, Litmus Assistant aims to help you get better emails to your subscribers faster. Translation and inclusivity made simple Litmus Assistant also tackles the knotty problem of language
How do you create stand-out marketing when budgets tighten and attention shrinks? Innovative emails. Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. Yet subscribers (and email teams!) grow bored of the same old strategies, and your team has to adapt to changing expectations and demands. 4 email marketing trends for 2023 We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report. Our chapter highlights four ways to stand out in the inbox and make every send count. You’ll learn: Simple ways to make your emails more accessible How to align hyper-personalization strategies with email marketing goals Ways to supplement your email team’s work with AI When to use sentiment polls to drive engagement What’s ahead for marketing teams? The report investigates this year’s marketing landscape and shares trends across content
The Gmail promotions tab is a marketer’s ally because context and setting matter. Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. You’d process the information differently depending on the scenario, right? Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Seeing a memorial day sale promo in between messages from coworkers and family is, well. Jarring, to say the least. How does the Gmail promotions tab really work, though? And how should marketers work with it? This guide reviews what the promotions tab is and why emails go there so you can work with one of the leading inbox clients, not against it. What is the Gmail Promotions Tab? The Gmail promotions tab is an inbox for marketing or sales deals
This month, we’re doing something a little different with our favorite emails. We asked our audience on Twitter to share with us their favorite examples of accessibility in email, and you delivered! From glorious explanations and illustrations of ALT text, to text-only variations, there’s lots to appreciate and learn from in this roundup. Read on to check out your favorite emails of April 2023! Type E The Exeter Review Pokemon Day Type E Built by: @Paul_Airy We love this email! Not only is it a great example of clean design that uses the principle of progressive enhancement (Carin Slater taught us a new word and now we’re never not using it), the content also discusses the guidelines that the email itself meets. Highlights include: Shoutout to the The Web Content Accessibility Guidelines (WCAG) Examples of what bad ALT text looks like in your subscriber’s inboxes (Yikes!) Useful acronym for remembering
And we’re back! Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. News headlines The world of artificial intelligence (AI) In lighter news Email Client Market Share Community happenings News headlines Outlook for Mac adds a new profile feature making it easy to switch Outlook profiles with different colored themes. Cofense releases Protect+ email security for mid-market organizations. Red Sift enhances its email security offering through expanded Validity partnership. The FBI issues a warning over spoofing scams in phishing emails. Tech retailer Currys warns about a scam email that offers a free kettle to customers. New QBot email attacks use PDF and WSF combo to install malware. Litmus launches new capabilities to empower the creation of inclusive, accessible emails for all (). AutoGPT will soon disrupt your
Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines? Should I go for short or long copy? Do my subscribers prefer more straightforward copy or more personality? Email copywriting is a bit of nuanced art—and a science, too! It takes research, technique, trial and error, and of course, testing. That’s why we (along with our email friends at AWeber) created Foundations of Email Copywriting—a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Lesson 1: Finding Your Why Lesson 2: Writing Email Copy Lesson 3: The Email “Envelope” GET YOUR GUIDE Read on for a quick preview (or dive into Foundations of Email Copywriting today!). Lesson 1: Finding Your Why First things first: who are your subscribers? What brings them to
So, we’ve established that Dark Mode is a thing. (A pretty substantial gonna-stick-around thing, even.) But we’ve also established that many people still aren’t designing or developing for Dark Mode. While this is true for a variety of reasons, when we asked our beloved email geeks why this might be true, the most common answer is that coding emails for Dark Mode is often just hard. But it doesn’t have to be. Intrigued by this challenge, we chatted with Litmus’ own email developer and got the inside scoop on Dark Mode and the challenges working with it can present. (And yes, we’re totally gonna share.) Today, we’ll cover how to conquer coding emails for Dark Mode by looking at our email developer’s principles for working successfully with Dark Mode. Then, we’ll take a peek at a couple of the most common challenges we’ve seen developers face during that process—and how
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Najee Bartley—accessibility expert, email and cloud page developer, and Grey’s Anatomy stan. Najee Bartley (she/her) Owner of Jaimee An, LLC—A multiplatform CRM consultancy Follow Najee on LinkedIn and Twitter What did the beginning of your time in email marketing look like? What kind of work were you doing? The beginning of my time with email began at JP Morgan Chase. I was initially a web developer and I honestly was not happy. I started looking for work elsewhere and someone offered me a role as Senior Email Developer. I had no idea that
At Litmus, we’re committed to providing the best support to our community and our customers. It’s kind of a big deal for us, so receiving review-based awards means the world to us. Sure, it’s cool to be recognized, but it’s even more important to be recognized for the values that are most important to us. That’s why we’re thrilled to announce that we’ve been recognized by both TrustRadius and G2 for Spring 2023… Yes, 40 times. Check out the badges below! Litmus receives 35 Spring 2023 G2 badges Our friends over at G2 are always some of our favorite people to hear from, since our standing there is determined entirely by users like you. Unbiased reviews, straight from the horse’s mouth, as it were. And when it comes to Spring 2023, the reviews are in! Litmus has come away with 35 G2 Badges, including but not limited to: Best Results