Litmus: HubSpot and Litmus Share Tips on Using Your 2023 Marketing Budget

Litmus just issued another insightful post:

How do you create stand-out marketing when budgets tighten and attention shrinks? Innovative emails.  Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. Yet subscribers (and email teams!) grow bored of the same old strategies, and your team has to adapt to changing expectations and demands.   4 email marketing trends for 2023 We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report. Our chapter highlights four ways to stand out in the inbox and make every send count.  You’ll learn: Simple ways to make your emails more accessible  How to align hyper-personalization strategies with email marketing goals Ways to supplement your email team’s work with AI When to use sentiment polls to drive engagement What’s ahead for marketing teams? The report investigates this year’s marketing landscape and shares trends across content

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