Litmus: Foundations of Email Copywriting: 3 Lessons for Email Marketers

Litmus just released a brilliant post:

Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines? Should I go for short or long copy? Do my subscribers prefer more straightforward copy or more personality? Email copywriting is a bit of nuanced art—and a science, too! It takes research, technique, trial and error, and of course, testing. That’s why we (along with our email friends at AWeber) created Foundations of Email Copywriting—a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Lesson 1: Finding Your Why Lesson 2: Writing Email Copy Lesson 3: The Email “Envelope” GET YOUR GUIDE Read on for a quick preview (or dive into Foundations of Email Copywriting today!). Lesson 1: Finding Your Why First things first: who are your subscribers? What brings them to

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