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Litmus: How to Utilize the Power of Gmail’s Promotions Tab
- May 3, 2023
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released a insightful post:
The Gmail promotions tab is a marketer’s ally because context and setting matter. Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. You’d process the information differently depending on the scenario, right? Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Seeing a memorial day sale promo in between messages from coworkers and family is, well. Jarring, to say the least. How does the Gmail promotions tab really work, though? And how should marketers work with it? This guide reviews what the promotions tab is and why emails go there so you can work with one of the leading inbox clients, not against it. What is the Gmail Promotions Tab? The Gmail promotions tab is an inbox for marketing or sales deals
Read more from the original source: How to Utilize the Power of Gmail’s Promotions Tab
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