Email Design & Content
You likely spend time and effort on your email design. But what about your email font? Have you ever wondered, “What’s the best font for email?” In email marketing, choosing the right font isn’t difficult, but it does require some careful consideration. The last thing you want is to spend hours crafting your email copy only for it to be unreadable or give a poor impression of your brand. Typography plays a key role in the look and feel of your email. It’s a powerful tool when it comes to capturing and holding the reader’s attention. With such a wide selection of fonts out there, choosing the best email font may seem overwhelming at times. In this guide, we’ll explain the different font families and font styles out there. As well, we’ll give you our recommendations on how to choose one that does justice to your brand image and drives…
Here we’ll answer five frequently asked questions about the preview text. You’ll learn everything you need to boost your open rates with the preview text of your next email campaign. The preview text is a short copy that displays below the subject line in many email clients, such as Gmail and Outlook. It’s a teaser that gives more info about the email. In one-to-one email exchanges, it’s often the email’s opening: “Dear Katja, Thanks for your email…” Most email marketing software, however, let you choose what preview text to be displayed. That’s because for business communication it’s important to control this real estate in the inbox. It’s additional space for your message. Relevant preview text increases email open rates. As an email marketer, you don’t want to waste this vital space. It’s your last chance to impress your readers in their inbox before they scroll on, leaving your email campaign…
To help you plan for 2022 email marketing success, we’ve put together a list of our favourite email design best practices to increase opens, drive more conversions, and secure more customers for your business. Research shows that in 2019, roughly 294 billion emails were sent worldwide every day. That figure is expected to reach 347 billion by 2023. Yet many of these emails remain unread, or worse still – unopened. They get marked as spam, deleted, or completely ignored. That’s why a well-designed, attractive email is essential to drive consumption and engagement. From the moment an email appears in your reader’s inbox, you want them to feel compelled to click through, at just a glance. Beautifully designed and informative emails result in greater ROI and fewer unsubscribers. Here are our top email design tips for 2022 and beyond: 1. Email design best practice begins in the inbox First impressions count…