artificial intelligence
Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But, the if/then logic that powers many chatbots’ conversational abilities limits them from answering unique and new questions, which can hang your customer out to dry and leave them dissatisfied with your customer service. Fortunately, the next advancement in chatbot technology that can solve this problem is gaining steam — AI-powered chatbots. In this post, we’ll discuss what AI chatbots are and how they work and outline ADD NUMBER of the best AI chatbots to know about. The rise of language models like GPT and LaMDA (the podcast below discusses how they work) has made way for conversational AI chatbots with advanced capabilities that can mimic a human conversation style, find information online, and produce unique content. Click here to listen
ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. No one is questioning how smart ChatGPT is. The question, however, is how good it can be at providing accurate information or making our lives (both private and professional) easier. I’ve put the chatbot to the test to see how helpful it can be in day-to-day life. Here are the results. What is ChatGPT? How is ChatGPT being used today? 10 Examples of ChatGPT Use with caution. Make the most of ChatGPT. What is ChatGPT? ChatGPT is a chatbot created by OpenAI, which uses artificial intelligence (AI) to automatically generate text. It’s able to communicate in a very human way as it’s trained on large data sets, which explains its
Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. In fact, AI’s impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees, according to our State of Artificial Intelligence survey. What’s more, 65% of survey respondents believe AI innovations will be comparable to the industrial revolution. At its core, this means one big thing for the future of business: Marketing, sales, and service professionals now have more time to work on complex, higher-impact work. AI enables creativity and innovation to supersede tedious and redundant tasks. Hours spent drafting professional emails, creating marketing reports, coding, and much more will be replaced by time spent on deeper work: work that better enables you to learn about your email readers, strategize based on pre-synthesized data, and plan stronger web or product experiences for your customers.
In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company’s holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were “compelling” but also “mildly terrifying.” Admittedly, the Mint Mobile ad is a little stunty. However, it’s a prime example of marketers using AI to streamline the creative process. That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy, Head of Enterprise Marketing at Jasper, to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. How Generative AI Can Fit Into Your Content Strategy, According to Jasper’s Head of Enterprise Marketing 1. AI for
You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you’re like me, you haven’t “pulled back the curtain” to see how this technology works — until now. Here, we’ll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing. How many types of AI are there? There are four main types of AI: reactive machines, limited memory, theory-of-mind, and self-aware. However, since AI can be categorized by function (the types listed above) and capabilities, you add three more to the mix: narrow intelligence (ANI), general intelligence (AGI), and superintelligence (SGI). Below we’ll explain each type. 4 Types of Artificial Intelligence Reactive Machines As the name suggests, reactive machines react and respond to different prompts. It does this
Open source AI platforms are helping humanity move toward a futuristic world faster than most anticipated. OpenAI, Microsoft, and Google have had an outrageous month in the artificial intelligence (AI) space, and this field keeps accelerating. What is open source AI? Defining this term requires understanding a few others. Open source is a software development term that means any programmer can jump in and work with it, the goal being to develop robust software in a shorter amount of time. This is a great way to leverage the novel ideas of the best minds to fuel progress in technology. Think of open source as a group project where humanity benefits from A+ work. Artificial Intelligence is a branch of computer science that develops programs and algorithms (step-by-step processes designed to solve a problem or answer a question) that help make various machines operate in more human-like ways. There are several
It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on May 17, 2023, for our full report and corresponding blog posts. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set a Google Calendar reminder that will notify you when the report is live. Curious what’s in store? Here are a few topics we’ve got coming for you: Data from 1,350 U.S. professionals who work in marketing, sales, and service on how they’re using AI The coolest jobs that could be created around AI How to train your own teams to be
Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028, a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives? To answer this question, I spoke to several content creators who use AI. I also compared their experiences to data from HubSpot’s recent State of AI survey, in which we asked over 1,350 professionals about their experience with AI. Here’s what I found. How are Creators and Marketers Using AI? According to our survey, 33% of marketers who use AI use it to generate ideas or inspiration for marketing content. One way AI can be used for ideas or inspiration
GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases. But what exactly is GPT-3, and how does it work? And, most importantly, is it worth all of the hype? Below, we answer all of your questions about the modern AI tool in this complete guide to GPT-3. Table of Contents What is GPT-3? How does GPT-3 work? Why is GPT-3 so powerful? GPT-3 Limitations What is GPT-3? GPT-3 is a language model that can process and generate human-like text. The tool was developed by OpenAI, an AI research lab, and is currently available as an API. GPT stands for generative pre-trained transformer. The “training” references the large compilation of text data the model used to learn about the human language. During its creation process, GPT-3 digested billions of words
If you’re keeping up with conversations about generative AI, you’ve likely heard of Jasper.ai. In this post, I’ll cover its top features, show how it works, and explain the pros and cons of using this software. What is Jasper.ai? Jasper.ai Features How Jasper.ai Works What are the pros and cons of Jasper.ai? How much does Jasper.ai cost? The tool offers hundreds of templates to choose from, responding to many scenarios – like if you want to write a long-form blog post or need the perfect response to a review. It takes the stress of a blank page right out of writing. Currently, Jasper.ai is best for marketers, offering advantages to companies of any size. Jasper.ai Features Text and image AI generation Integration with Grammarly and other Chrome extensions Revision history Auto-save Document sharing Multi-user login Plagiarism checker Brand voice customization One additional feature worth checking out on Jasper.ai is the