Sendingblue: What is Relationship Marketing? Definition and Examples

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Relationship marketing is a core part of any customer relationship management ( CRM ) strategy . This article will cover the relationship marketing definition, examples, and main benefits. Relationship marketing is how companies build lasting customer relationships. The goal is to build a strong, emotional connection with customers and enhance the customer experience. By investing in strong relationships with customers, businesses can reap concrete results — from a rise in loyal customers to higher profitability. In fact, a 5% increase in customer retention rates can boost profits by as much as 25%. Read on to learn what customer relationship marketing is and how it can help your company. Relationship marketing definition Benefits of relationship marketing Examples of relationship marketing  Relationship marketing definition Relationship marketing is a marketing approach that involves building relationships with customers. A main goal of relationship marketing is to encourage customer loyalty .  Rather than focusing on

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