Sendingblue: What is a Lead Scoring Model and How to Make One

Sendingblue just shared another brilliant story:

What is a lead scoring model? A lead scoring model is a way of assigning a “score” to each one of your contacts. It’s an estimate of how interested they are in your business and how likely they are to buy your product or service. This score qualifies prospects for lead-nurturing actions such as marketing messages or sales outreach. A lead scoring model is a powerful tool for finding your potential customers, making sales, and saving time doing it all. When it comes to nurturing prospects, don’t rely on your gut feeling. Create a sales cycle backed by data and improve your marketing strategy.  Follow along for: The benefits of using a lead-scoring modelHow to build a lead-scoring modelHow to set up lead scoring in a CRMOther use cases for lead scoring The benefits of using a lead-scoring model Nobody likes to feel like they’re being sold something. It’s uncomfortable

Read the original here: What is a Lead Scoring Model and How to Make One