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Sendingblue: How to Use QR Codes for Marketing: Use Cases & Examples
- May 3, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just released a new interesting story:
QR codes are a simple but effective way to streamline the customer experience . Here’s how to use QR codes for marketing campaigns . QR codes have become a must-have tool for a modern marketing strategy. They bridge the gap between offline and online experiences. Thankfully, it’s easy to create them with an email marketing platform or a dedicated QR code generator. Let’s explore what QR codes are, how they work, as well as effective QR code use cases. What is a QR code? A QR code is a square-shaped barcode that can be scanned by smartphones. It looks like a jumble of black and white squares, but it actually stores information. When you scan a QR code with your phone, it leads you to a specific destination (e.g. a web page, social media profile). How a QR code works In general, here’s how QR codes for marketing work. Open
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