Mapp: Location Matters: Personalization and Geo-Targeting with Mapp Cloud

Mapp just published another interesting blogpost:

The ongoing pandemic has led to extreme growth in the digital markets, while brick-and-mortar sales could not meet expectations. Nonetheless, many companies still own and rely on physical stores. Mapp Cloud makes it possible to intertwine on-and offline shopping, leading to offering the “best of two worlds”. The main goal (and challenge) is to connect physical stores to the online presence while strengthening the brand identity and finally increase ROI. Mapp Cloud enables you to extend your marketing mix. It offers various marketing options to reach your customers both digitally and physically at all touchpoints. I would hence like to present two geo-marketing options Mapp Cloud currently has to offer. The first one, geofencing – also known as location-based targeting – is quite straightforward. The second one is a bit more specific, using the geocoding technique, which incorporates each sole or particular requirement. Refining location-based marketing with geofencing A geofence…

Read more here: Location Matters: Personalization and Geo-Targeting with Mapp Cloud

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