MailUp: Black Friday: all the stats and trends to know for 2021

MailUp just posted another interesting post:

MailUp presents new research devoted to Black Friday: 2020 email campaign trends, statistics, and results to develop an analytical and effective strategy for 2021.  The summer holidays and heat have given way to full work and school schedules, while hints of fall are already in the air. Some stores have even started to display Halloween decorations. So there you go: Black Friday, the most anticipated and, for some marketers, dreaded event of the year, pops up circled in red on your calendar.  Black Friday is the undisputed king of sales. It has been the protagonist of the most profitable season for years, which opens with offers of the last weekend of November and ends with the Christmas holidays. The $789 billion record hit by the U.S. market alone during this crucial period last year—about 30% of the overall profits of 2020—was no coincidence. The interest and potential surrounding this occasion…

More here: Black Friday: all the stats and trends to know for 2021

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