Top Deliverability’s Blog
Litmus: Three Key Lessons to Enhance Your Email Marketing Personalization Using Data
- October 11, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a interesting blog:
Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a good customer experience is understanding that journey and meeting each person with a consistent, yet tailored, email message at every opportunity. We have outlined the three key lessons to enhance your email marketing personalization and meet your customers at every phase of their journey. Leveraging data details Lesson one: Types of data Data makes the email personalization world go round. Without it, you could make the wrong impression. So what data do you really need for effective email marketing personalization and how do you keep up with constantly changing interests and preferences? There are two
More here: Three Key Lessons to Enhance Your Email Marketing Personalization Using Data
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Glossary: Email Marketing
- Glossary: Personalization
- Glossary: Return on investment (ROI)
- Glossary: Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG)
- Glossary: Deliverability
- Glossary: Email Service Provider (ESP)
- Glossary: SpamAssassin
- Glossary: Simple Mail Transfer Protocol (SMTP)
- Glossary: Accelerated Mobile Pages (AMP)
- Glossary: Extended Simple Mail Transfer Protocol (ESMTP)
- Glossary: Domain Name System (DNS)