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Litmus: The Litmus Team’s Top 3 Email Tips for 2024
- January 3, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared another engaging story:
As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry trends and spend some serious time thinking about what those lovely trends mean for us all. Today, we’ll look at the Litmus team’s top 3 recommendations for email teams in the coming year, based on the trends we’ve observed in email. 1. Bring dynamic content & segmentation to the forefront We’ve all heard the news about personalization by now—but how do we personalize pertinently and successfully? At Litmus, we feel that the future of personalization includes advanced segmentation tools—so marketers can categorize their audience based on demographics, behavior, and engagement history—followed closely by dynamic content
Read more from the original source: The Litmus Team’s Top 3 Email Tips for 2024
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