Top Deliverability’s Blog
Litmus: Navigating the New Era of Email: Insights on Innovations for Marketers
- March 1, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued another insightful write-up:
The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. There’s no denying that all marketers felt compelled to do more with less. As a result we saw brands embrace email, a channel with unmatched ROI, in an unprecedented way. They used email as a vehicle for gathering and refining first-party data to gain the insights they need to perfect their personalization strategy. They experimented with AI, finding ways to strike the right balance between efficiencies driven by new technologies and the indelible human ability to create one-on-one connections. They found new ways to work as efficiently as
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