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HubSpot: Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
- May 3, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a interesting story:
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years. Lately, the conversation has been focused on short-form video lately, but interactive video is one we should be talking more about. Learn what interactive video is, how to create one, and examples from some top brands. You can use interactive videos for a number of purposes, including increasing engagement, fostering two-way communication, and boosting conversions. In Q1 2022, we surveyed over 500 global video marketers to ask about their video strategy. Roughly a quarter of marketers surveyed (28%) said they currently leverage interactive content in their videos. Of those who do leverage it, 8% plan to invest in it more than any other video type. There are multiple types of interactive videos: Branched stories – This allows viewers to choose their own path when watching a video and…
Read the original here: Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
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