Top Deliverability’s Blog
HubSpot: What’s Holding AI Adoption Back in Marketing? [New Data]
- December 18, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another brilliant blogpost:
Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI Report, we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to adopt this advanced technology. We’ll review statistics and predictions for the future of AI in the marketing sector. AI Use Today: By the Numbers Across all industries, the AI revolution is set to continue expanding and growing, with experts predicting that nearly 100% of all organizations will use AI to some degree by the year 2025 — less than two years away. Meanwhile, the market impact of AI software is
Read more from the original source: What’s Holding AI Adoption Back in Marketing? [New Data]
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