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HubSpot: What Video Marketers Should Know in 2022, According to Wyzowl Research
- January 26, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a engaging blogpost:
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we’ve released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. We recently released our eighth State of Video Marketing report and, in light of the chaos of recent years, it’s perhaps our most fascinating set of findings yet. Our research suggests: Video remains a key priority for marketers with usage and spend both, overall, increasing in 2021, and plans to increase again in the next 12 months. The pandemic continues to impact video marketing plans — but the disruption appears to be reduced compared to last year, as…
Read the original here: What Video Marketers Should Know in 2022, According to Wyzowl Research
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