Top Deliverability’s Blog
HubSpot: What Is YouTube CPM? [+ Why It Matters]
- September 1, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another brilliant blog:
YouTube is a powerful advertising platform with over two billion monthly active users. As a creator, this means you have numerous opportunities to earn money. Understanding YouTube CPM is key to unlocking its potential. CPM, Cost per 1,000 Impressions, is a vital metric that determines how much advertisers pay to reach viewers through your videos. It’s commonly used across various paid media platforms to describe the advertising expenditure per 1,000 individuals reached by the ad. By maximizing your YouTube CPM, you increase your earnings and demonstrate the value of your content. In this article, we‘ll explore what CPM is, how it’s calculated, what makes a “good CPM,” and more. Table of Contents What is CPM, and how is it calculated? Why is CPM important? The Average CPM on YouTube The Highest CPM on Youtube What is CPM, and how is it calculated? CPM, or cost per 1,000 impressions, is the
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